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Background

How we got here — and why this workshop exists

The problem of underpricing among independent professionals in Argentina is structural, not personal. Here is how we came to understand it.

Wide shot of Argentine urban professional environment, modern city buildings with freelancers working in a contemporary co-working space

The pattern we kept seeing

We observed the same pattern repeatedly across different professional fields: highly competent people — developers, designers, lawyers, consultants, architects — who were clearly undercharging for their work.

The underpricing wasn't because they lacked skill or experience. It was because nobody had ever shown them how to calculate what their work actually costs, or how to build a pricing structure from that calculation.

Instead, they were using informal methods: looking at what others charged, guessing, or accepting what clients offered. None of these methods start from the right place.

The right place to start is your own costs — and that requires a structured calculation that most people have never done.

The Problem

What makes pricing so difficult for independents

There are structural reasons why independent professionals in Argentina struggle with pricing. These aren't personal failings — they're predictable gaps.

University programs and professional training courses in Argentina teach technical skills. They rarely, if ever, cover how to run an independent practice — including how to set rates, manage cash flow, or structure client agreements. Professionals leave their training knowing how to do their work but not how to price it.
When someone works in a company, their employer covers health insurance, retirement contributions, paid vacation, and equipment. When they go independent, all of those costs become theirs. But the mental accounting often doesn't update. People continue thinking of their rate as equivalent to a salary, when it needs to cover significantly more.
Looking at what others charge seems like a reasonable approach, but it perpetuates existing underpricing. If the reference point is someone else who also undercharges, the comparison produces no useful information. Pricing needs to start from individual cost structures, not market averages.
Many professionals feel uncomfortable discussing money with clients. They worry about seeming expensive, losing the project, or being judged. This discomfort often leads to underpricing as a way of avoiding the conversation. But when pricing is grounded in a clear calculation, the conversation changes — it becomes factual rather than personal.
The Argentine economic context adds complexity: inflation means costs change frequently, the tax system for independent workers (monotributo and responsable inscripto) has specific rules and limits, and currency considerations affect how rates are set and communicated. The workshop addresses these specifics directly, because generic pricing advice from other contexts often doesn't apply here.
The Approach

Why a workshop, not a course

We designed this as a workshop rather than a course because the goal is not to teach theory — it's to produce a completed document. By the end of the two days, each participant has done the actual calculation for their own situation.

A course teaches you concepts you can apply later. A workshop makes you apply them now, with support, to your specific numbers. The difference matters because pricing requires personalization — a generic framework doesn't produce a usable result.

The two-day format is intensive by design. It creates enough time to go deep, while maintaining focus. Participants bring their actual financial information and work through it in a structured environment.

Small group of professionals in an intensive workshop session, working at tables with documents and laptops in a focused collaborative environment
Next step

See how the program works

The homepage has a full breakdown of what each day covers and what you leave with.

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